Sneakily Nutritious, Outright Delicious
For busy, health-conscious humans who want convenient, nourishing, wholefood-based snacks that taste delicious and support daily wellbeing.
Sneak a little goodness into your day, wherever it takes you
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from on-the-go bars & bites to make-at-home protein ball mixes
We only sneak in the good stuff, so you can navigate your day with confidence
Life gets busy, and even with the best intentions, eating well can feel like just another item on your to-do list. That’s why our wholefood-based protein bars, nourish bites, and protein ball mixes are designed to fit seamlessly into your day - whether you’re on-the-go or at home.
With Sneaky, every snack becomes a moment to feel nourished and energised, a little win for your wellbeing, and a reminder that you’re taking care of yourself, no matter how full your day gets.
Formulated by a chef & nutritionist with real ingredients & real nourishment in mind
“I realised my on-the-go snacks weren’t cutting it. I needed something that would truly fuel my body and carry me through the day, more than just protein and sweeteners to get me by.
That’s how Sneaky Wholefoods began.
Years later, Steph - who was on a similar journey - joined me, and together we’ve created wholefood-based snacks that nourish and keep you moving through the busy, messy, everything-in-between moments of your day.
And that’s what continues to shape everything we do at Sneaky Wholefoods, creating nutrient-rich, wholefood-based snacks that support your everyday wellbeing.”
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10,000+ happy snackers have already made the switch since 2014
Megan Lee - Endometriosis Warrior & Content Creator
Favourite flavour?
Choosing one is impossible, my favourites change with my mood..so here’s my holy trinity:
Choc Chip Honeycomb Protein Ball Mix
Raspberry Lamington Nourish Bite
Peanut Butter Caramel Snick Snack Protein Bar
How does sneaky make you feel?
Like I’ve hacked the system, snacks that taste like dessert but actually make me feel good? But in all seriousness, Sneaky makes me feel nourished, fuelled & comforted! On the days when my health is unpredictable, their snacks make fuelling my body feel simple instead of stressful, like a little moment of goodness in the chaos.
Your favourite way to snack?
In those little pockets of pause throughout my day, between appointments, on the couch with a cup of tea, or in the car between errands. Sneaky fits into all of it so effortlessly!
Customer & Ambassador since 2025
David - Strongman Athlete & Personal Trainer
Favourite flavour?
Blueberry White Choc Crumble Wholefood Protein Bar & Choc Chip Honeycomb Protein Ball Mix
How does Sneaky Wholefoods make you feel?
Sustained & satisfied
Your favourite way to snack?
I usually have 2 protein bars as my go to post training refuel with a protein shake. And the protein balls for a quick dessert.
Snacking with Sneaky since 2014
Heidi - Weddings & Events Coordinator
Favourite flavour?
Marshmallow Choc Biscuit Protein Ball Mix & Lemon Cheesecake Protein Ball Mix
How does Sneaky Wholefoods make you feel?
Like part of the community. The girls and their products are everything the market was missing!
Your favourite way to snack?
I lead a busy lifestyle and enjoy snacking on the go. I love the convenience of throwing a bar in my bag or taking a tray of balls to work to share, making snack time stress-free for busy individuals like me.
Customer since 2019
Shaun - BMX Rider & Coach
Favourite flavour?
Peanut Butter Caramel Snick Snack Protein Bar & Raspberry Lamington Nourish Bite
How does Sneaky Wholefoods make you feel?
Sustained with no tummy drama’s
Your favourite way to snack?
While riding, I usually pause for a mid-fuel break with a protein bar and black coffee. Or if working in the office I usually reach for a Nourish Bite.
Sponsored by Sneaky since 2016
Nicky - Facilitator & Trainer at Lifeblood
Favourite flavour?
It's a battle between Birthday Cake & Vanilla Cookie Dough Better Being Protein Bars
How does Sneaky Wholefoods make you feel?
Like I'm indulging in a delightful pleasure, minus the post-snack belly bloat.
Your favourite way to snack?
Being able to grab a quick snack between meetings makes healthy eating easy (and tasty)
Customer since 2025
Jessica - Registered Psychologist & Mum of 2
Favourite Flavour?
Peanut Butter Caramel Snick Snack Protein Bar is my ultimate go to, followed by Vanilla Cookie Dough Better Being Protein Bar
How does Sneaky Wholefoods make you feel?
I feel wholesome, energized and totally ready to smash the day!
Your favourite way to snack?
4ambefore a morning of clients, or perhaps because at that time of the morning I don't have to share with my children.
Customer since 2024
Sarah - Public Servant & Mum of one
Favourite flavour?
Anything with Chocolate I also have the Birthday Cake Better Being Protein Bar on high rotation.
How does sneaky make you feel?
I feel like I'm doing something good for my body, whilst also satisfying my sweet tooth.
Your favourite way to snack?
Everyday. 10am. Coffee in one hand and a protein ball (or two) in the other. I love the limited-edition protein balls.
Customer since 2019
Steph - Sports Nutritionist
Favourite Flavour?
Equal tie between Strawberries & Cream and Birthday Cake Better Being Protein Bars
How does Sneaky Wholefoods make you feel?
Empowered, energised & content
Your favourite way to snack?
Coffee in one hand & Better Being Protein Bar in the other
Sneaky Wholefoods Ambassador turn Partner since 2016
Daisy - Toddler Mum, Founder & Chef
Favourite Flavour?
Choc Chip Honeycomb Protein Ball Mix or Raspberry Lamington Nourish Bite
How does Sneaky Wholefoods make you feel?
Nourished & supported!
Your favourite way to snack?
Making Protein Balls using our mixes with my daughter or snacking on our Sneaky Seconds straight out the packet.
Established Sneaky Wholefoods in 2014